In 2021 he will be one of the UK’s top performing drama producers not only with the eleventh season of Death in Paradise for BBC1, but also seasons 2 and 3 of Sanditon, for BritBox and PBS Masterpiece, one of Masterpiece’s top performing shows in 2020, as well as Our House for ITV, adapted from the 2019 winner of Crime & Thriller at the British Book Awards – a total of 25 episodes.
Asacha is the new European drama-focused television production group founded by Marina Williams, Gaspard de Chavagnac and Marc Antoine D’Halluin with drama labels in France, Italy and Spain, and British factual producer Wag, bought in February 2021. It is backed by private equity firm, Oaktree Capital. Explaining the rationale for her purchase, Asacha said she was seeing a growing demand for high-quality UK scripts and UK co-productions across Europe, which she said created significant additional opportunities for Red Planet and in part of his group. As part of the Jordan transaction, Campbell and Jones will reinvest part of their revenues in Asacha Media Group, in line with Asacha’s other European partners.
In a joint statement on the transaction, de Chavagnac and Williams said: “One year on from the launch of Asacha Media Group, we are delighted to further strengthen our presence in the UK by acquiring Red Planet Pictures. Under the leadership of Tony, Belinda and Alex, the Red Planet team have achieved an outstanding record of producing hits that captivate a global audience. This acquisition will strengthen our ability to serve major platforms around the world and is another important step in AMG’s roadmap to become a leading European content provider. become one of the main European content providers.
Campbell and Jones added, “In Asacha, we have found a partner with whom we can pursue our ambitions in producing high quality popular drama that resonates on the global stage. By working with Marina and Gaspard, we will not only benefit from a wider network throughout the EMEA region and beyond, but also from like-minded creators and the extended AMG family for exciting co-production opportunities. We look forward to exciting times to come.