Christ salvation

Salvation Army sees significant increase in number of children needing food bank support

The Salvation Army launches the 132n/a Annual Christmas Kettle Campaign – its biggest public fundraiser of the year to support 2.6 million vulnerable people in 400 communities across Canada.

TORONTO, November 15, 2022 /CNW/ – People are in trouble. The combination of current economic uncertainty, inflation and the impact of the pandemic is being felt sorely on the front lines of social services. The Salvation Army has seen a 30% increase in the number of families with children who need our help and are concerned that this need will continue to increase over the winter months.

“It is a difficult time for many and the hardest hit are families with children. We are seeing more and more families asking for our help for the first time. With the threat of a recession, we expect this number to continue. increase,” said Lieutenant-Colonel John Murray, territorial communications secretary of the Salvation Army. “Now more than ever, we are here for the people who need us.”

Last year, the organization saw a national increase of 500,000 people who turned to the Salvation Army for help.

The dire need underpins the organization’s annual Kettle Campaign fundraiser. This year’s campaign, titled, His only mealfocuses on supporting hungry children and families during the Christmas season and hopes to raise $22 million. Thanks to an anonymous donor, the campaign includes a matching gift of up to $100,000. Donors can double their impact and provide twice the food and hope. Donations to the campaign will support programming that provides food, clothing, gifts for children and other necessities.

Contributions to the Kettle campaign enable The Salvation Army to provide practical assistance to all who need it, throughout the year. This includes meals, food banks, children’s breakfast programs, housing supports, addiction recovery, and care for women and children fleeing domestic violence. Every donation to one of the 2,000 kettle locations across the country stays in the community in which it was given, to meet local needs. Most units across Canada provide an easy and secure payment option for donating.

Each year, The Salvation Army relies on the support of thousands of kettle workers who volunteer their time and energy to collect donations from kettles across the country. Additionally, the campaign would not be possible without the support of many corporate partners, including Walmart Canada, BellMedia, Loblaw Companies Limited, Costco, BC Liquor Stores, LCBO (in Ontario), Canadian tire, Cadillac FairviewOxford Properties, Ivanhoe CambridgeMorguard, Metro, Safeway, Save-on-Foods, Sobeys, Bass Pro Shops, Salvation Army National Recycling Operations (thrift stores) and many more.

Donations to the 2022 Christmas Kettle Campaign can also be made on, by calling 1-800-SAL-ARMY (725-2769) and by mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4.

About The Salvation Army:

The Salvation Army is an international Christian organization that began its work in Canada in 1882 and became one of the nation’s largest direct social service providers. The Salvation Army brings hope and support to vulnerable people in 400 communities across Canada and in more than 130 countries around the world. Its community and social service activities include: relief of hunger for individuals and families through food banks and feeding programs; a homeless shelter and support for those in need of housing; rehabilitation for those struggling with addiction; long-term care and palliative care; Christmas helpers like food baskets and toys; after-school programs, camps and school nutrition programs for children and youth; and life skills classes, such as budgeting, cooking for a family, and managing anger. When you give to The Salvation Army, you are investing in the future of marginalized and neglected people in your community.

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SOURCE The Salvation Army

For further information: Linda Leigh, Communications Manager, Salvation Army Territorial Headquarters for Canada and Bermuda, 416-889-0423, [email protected]